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Use this page after a campaign exists. It explains how to monitor performance, manage contacts, adjust settings, and review goals and analyses. Access: Navigate to Campaigns in the main menu.
For first-time campaign setup and launch steps, see Campaign & Outbound Launch.

Campaign List

The campaigns page displays all your campaigns in a table.
ColumnDescription
NameCampaign name — click to open the detail view
StatusColor-coded badge (see statuses) with dropdown to change status
AgentAssigned agent with avatar
Phone NumbersOutbound numbers assigned, with count when multiple
ScheduleLinked business-hours schedule with live open/closed status indicator
ContactsTotal contacts in the campaign
Start DateWhen the campaign is scheduled to begin
ActionsEdit, Delete
Use the search bar to find campaigns by name, and sort by name, status, or date. You can select multiple campaigns for bulk actions.

Campaign Statuses

StatusColorDescription
ActiveTealCampaign is running and placing calls
PausedYellowTemporarily stopped — can be resumed
CompletedBlueAll contacts processed or manually ended
CancelledRedCancelled; no further calls will be placed
Change a campaign’s status directly from the list page using the status dropdown, or from the campaign detail view.

Campaign Detail

Once a campaign is created, the detail view contains four tabs:
TabUse it when you want to know…
DashboardIs the campaign healthy overall?
ContactsWhich people were reached, retried, completed, or missed?
SettingsHow is the campaign configured?
AnalyticsAre we measuring the right outcomes and extracting the right call insights?

Dashboard

The Dashboard shows aggregate campaign performance:
  • quick stats: conversations, duration, answer rates, goal achievement
  • contact status breakdown (pending, dialing, called, retry, completed, failed, no conversation)
  • goal analysis breakdown
  • answer-status rates (human, machine, no answer, rejection)
  • human-answer heatmap by day and hour — useful for identifying better calling windows
Use toolbar refresh to fetch current data.

Settings

The settings tab lets you control all campaign behavior. All fields from creation are editable, plus additional options.

General

SettingDescription
Campaign NameDescriptive name for internal use
AgentAssigned voice agent
Start Date & TimeWhen calling begins (leave blank to start immediately)
Business HoursLinked schedule with live open/closed indicator
NotesFree-text notes about the campaign

Phone Numbers

The settings tab shows a phone number management table. Add more numbers here when you want rotation across multiple outbound numbers.
ColumnDescription
NumberPhone number with friendly name
StatusActive, Disabled, or Excluded
Today’s CallsNumber of calls placed today
Total CallsTotal calls placed since campaign start
Spam ScoreCurrent spam risk score (green 0–4, yellow 5–6, red 7+)
ActionsEnable/disable number
The system automatically excludes numbers when their spam score reaches the configured threshold.

Rotation Settings

Only visible when two or more phone numbers are assigned.
SettingDescription
Rotation StrategyRound Robin, Lowest Spam, Least Used Today, or Weighted
Spam ThresholdMaximum spam score before auto-exclusion (1–9, default: 7)
Max Calls Per Number Per DayDaily call limit per phone number (1–1,000, default: 100)

Call Settings

SettingDescription
Call IntervalTime between calls (5s, 10s, 20s, 30s, 1min, 2min, 5min, 10min, 20min, 30min)
Ring TimeoutHow long to ring before giving up (10s, 15s, 20s, 25s, 30s, 45s, 60s)
AMD ModeText-based or ML-based answering machine detection
Max Retry AttemptsHow many times to retry a contact (0–10, default: 2)
Retry IntervalTime between retries (configurable in minutes, hours, or days)
Contact Completion TimeoutHow long to wait after a call before running analysis — gives the contact a window to call back before the outcome is finalized (configurable in minutes, hours, or days)

Contacts

The contacts tab manages who gets called in the campaign.

Contact Table

ColumnDescription
NameContact name with tags (shows up to 2, +N for more)
Phone NumberWith country flag
PriorityHigh (red), Normal (gray), Low (blue)
StatusColor-coded badge (see contact statuses)
Primary GoalAchievement indicator (checkmark or X)
Goal ScoreRing progress showing 0–100% achievement
ConversationsCount and total duration
Last CalledDate and time of last call
ActionsView Analytics, Retry Contact

Contact Statuses

StatusColorDescription
PendingGrayQueued and waiting to be dialed
DialingYellowCurrently being called
CalledVioletCall placed, awaiting next step
RetryCyanScheduled for another attempt
CompletedGreenSuccessfully completed
FailedRedAll attempts failed
No ConversationGrayCall connected but no conversation occurred

Adding Contacts

Click Add Contacts to open a panel with two tabs:
  • Add from Existing — Search and filter available contacts, add contacts individually, add selected contacts, or add all filtered contacts.
  • Import CSV — Upload campaign contacts directly from a CSV file.

Import and Export

  • CSV Import — Drag and drop a CSV file (max 5 MB) to import contacts. The import runs in the background and shows progress.
  • Export — Export campaign contacts with all metrics. Available formats: CSV (comma), CSV (semicolon), Excel (.xlsx), JSON (.json). Export history is accessible from the export panel.

Goals

Define what the campaign should achieve for each contact.
  • Primary Goal — One per campaign. The main success criterion (e.g., book an appointment, confirm attendance).
  • Secondary Goals — Unlimited. Additional objectives tracked alongside the primary goal.

Goal Results

Each goal is evaluated per contact based on all their conversations:
ResultDescription
AchievedGoal fully met
Partially AchievedGoal partially met
Not AchievedGoal not met
UnknownSystem could not determine the outcome

Managing Goals

  • Click Add Goal to create a new goal with a name, description, and primary/secondary designation
  • Edit any goal’s name, description, or type
  • Archive goals you no longer need — archived goals are hidden but can be restored from the archive view

Analyses

Define questions that are evaluated for each conversation in the campaign. Each analysis can be toggled active or inactive.

Question Types

TypeDescription
Yes/NoBinary yes/no question
Single ChoiceOne answer from predefined options
Multiple ChoiceOne or more answers from predefined options
OpenFree-text response
RatingNumeric rating scale
Data PointExtract a specific data point from the conversation

Managing Analyses

  • Click Add Analysis to create a new question with name, description, and type
  • Toggle analyses active or inactive
  • Archive analyses you no longer need — restore from the archive view when needed

Next Steps

Contact Management

Manage the contacts that feed into your campaigns

Schedules

Configure calling schedules for your campaigns

Outbound Compliance

Review consent and calling-window guidance

Conversations

Inspect the calls generated by campaigns