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Build an AI agent that qualifies inbound leads by asking the right questions, scoring their fit, and routing hot prospects to your sales team.

What You Will Build

An agent that handles:
  • Greeting inbound leads warmly
  • Asking qualifying questions (budget, timeline, needs)
  • Assessing lead fit based on responses
  • Routing qualified leads to sales via live transfer
  • Capturing lead details for follow-up
Estimated setup time: 20 minutes

Step 1: Create the Agent

  1. AI Agents → Create Agent
  2. Name your agent (e.g., “Lead Qualifier - [Product/Service]”) and click Create
  3. Configure the agent in the Agent Editor

Step 2: Write the Prompt

Step 3: Add Tools

Step 4: Add Knowledge Base

Create a knowledge base with:
  • Product/service overview — what you offer, key benefits
  • Pricing tiers — if shareable, or “pricing depends on needs”
  • Case studies — brief success stories to build credibility
  • Competitor comparisons — how you differ (handle objectively)
  • FAQ — common prospect questions

Step 5: Configure Analytics

Step 6: Set Up Notifications

Add a post-call notification:
  • Trigger: “The caller showed genuine interest and provided contact information”
  • Recipients: Your sales team email
  • Template: Include {{customer_name}}, {{conversation_summary}}, {{conversation_url}}
  • Task creation: Enable with High priority for qualified leads

Step 7: Deploy

For Inbound

  1. Buy a number in Telephony → Buy Number
  2. Use this number in your ads, website, and landing pages
  3. Assign routing to your qualification agent

For Outbound (Optional)

  1. Create a campaign with your lead list
  2. Adjust the prompt for outbound context (“Hi, this is [name] from [company], following up on your interest in…”)

Measuring Success

After the first week, review:
  • Qualification rate — what percentage of calls result in qualified leads?
  • Transfer success — are transferred calls connecting to sales?
  • Insight accuracy — are lead scores and details captured correctly?
  • Conversation quality — listen to recordings for tone and flow

Next Steps

Transfer Tool

Configure sales team routing

Custom Actions

Connect to your CRM

Gather Insights

Extract structured lead data

Campaign Launch

Run outbound qualification campaigns