> ## Documentation Index
> Fetch the complete documentation index at: https://docs.itellico.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Overview

> Understand post-call analytics, conversation goals, gathered insights, language settings, and analytics model selection

## What Analytics Does

Analytics turns completed conversations into structured results you can review, report on, and use for improvement. It runs after the conversation ends, using the transcript to evaluate outcomes and extract information.

Use Analytics to answer questions such as:

* Did the conversation achieve its main goal?
* What information did the customer provide?
* Which topics, objections, or outcomes appeared?
* Which conversations need follow-up or review?

<Note>
  Analytics does not control the agent during the live conversation. To change live behavior, update the agent's [prompt](/build/conversation/prompt), tools, or call flow settings.
</Note>

***

## Main Analytics Features

<CardGroup cols={2}>
  <Card title="Conversation Goals" icon="bullseye" href="/build/analytics/conversation-goals">
    Measure whether each conversation achieved the outcomes you care about.
  </Card>

  <Card title="Gather Insights" icon="magnifying-glass-chart" href="/build/analytics/gather-insights">
    Extract structured answers, ratings, categories, and data points from each transcript.
  </Card>

  <Card title="Post-Call Automation" icon="envelope-open-text" href="/build/analytics/post-call-automation">
    Send notifications or follow-up messages using the results of the conversation.
  </Card>

  <Card title="Conversations" icon="messages" href="/manage/conversations/overview">
    Inspect analytics results in context when improving your agent.
  </Card>
</CardGroup>

***

## Choosing Goals Or Insights

Use **Conversation Goals** for success metrics and trend reporting. Use **Gather Insights** for structured fields, categories, ratings, summaries, or review signals from the transcript.

For the full comparison and setup examples, see [Gather Insights](/build/analytics/gather-insights#insights-vs-goals).

<Tip>
  Start with one primary goal and a few high-value insights. Add more only when you know how the result will be used.
</Tip>

***

## Analytics Language

**Access:** Open an agent → **Analytics** tab → **Settings** → **Analytics Language**

Choose the language used for analytics results. This affects how the platform writes goal reasoning, insight answers, and post-call reports.

For example, choose German if your team reviews results in German, even if callers sometimes speak another language.

***

## Analytics Model

<Badge>Expert Mode</Badge>

**Access:** Open an agent → **Analytics** tab → **Settings** → **Analytics Model**

Choose the model used to evaluate goals and generate post-call analytics.

| Option      | Cost          | When to use                                                              |
| ----------- | ------------- | ------------------------------------------------------------------------ |
| **Default** | Included      | Most agents and standard reporting                                       |
| **Premium** | `+€0.02/call` | More demanding evaluation, nuanced reasoning, or complex insight prompts |

<Warning>
  Premium Analytics Model selection adds an extra charge per analyzed call. Review [Premium Features](/billing/premium-features) and your billing usage before enabling it broadly.
</Warning>

***

## Recommended Setup

<Steps>
  <Step title="Pick the Analytics Language">
    Choose the language your team should see in goal reasoning, insight answers, and reports.
  </Step>

  <Step title="Create one primary goal">
    Define the main outcome for the agent, such as booking an appointment, qualifying a lead, or resolving a support issue.
  </Step>

  <Step title="Add key insights">
    Add a small set of insights for the details you need after each call, such as topic, sentiment, objection, order number, or next step.
  </Step>

  <Step title="Use the Default model first">
    Start with the included Analytics Model. Switch to Premium only when you see a measurable quality benefit.
  </Step>
</Steps>

***

## Next Steps

<CardGroup cols={3}>
  <Card title="Conversation Goals" icon="bullseye" href="/build/analytics/conversation-goals">
    Define success metrics
  </Card>

  <Card title="Gather Insights" icon="magnifying-glass-chart" href="/build/analytics/gather-insights">
    Extract structured results
  </Card>

  <Card title="Post-Call Automation" icon="envelope-open-text" href="/build/analytics/post-call-automation">
    Send follow-up notifications
  </Card>
</CardGroup>